SENIOR CONTENT STRATEGIST

I turn complex products into content that sells

I'm James Kelly, content lead at Boundless, an Employer of Record platform acquired by Payoneer (NASDAQ: PAYO). I run the full content function across SEO, GEO, earned media, and thought leadership for a product operating in 110+ countries. Over the past year I built the company's AI search visibility strategy from scratch, taking LLM citation rates from 2% to 22%. Before Boundless, I spent six years freelancing and consulting for 50+ B2B SaaS startups across cybersecurity, crypto, financial services, and compliance.

Malaga, Spain British 8+ years in B2B content
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GEO / AEO  ·  SEO  ·  Content Strategy  ·  B2B SaaS  ·  EOR & Employment  ·  Earned Media  ·  Thought Leadership  ·  Lead Generation  ·  Cybersecurity  ·  FinTech  ·  Crypto  ·  GEO / AEO  ·  SEO  ·  Content Strategy  ·  B2B SaaS  ·  EOR & Employment  ·  Earned Media  ·  Thought Leadership  ·  Lead Generation  ·  Cybersecurity  ·  FinTech  ·  Crypto  ·  GEO / AEO  ·  SEO  ·  Content Strategy  ·  B2B SaaS  ·  EOR & Employment  ·  Earned Media  ·  Thought Leadership  ·  Lead Generation  ·  Cybersecurity  ·  FinTech  ·  Crypto  ·  GEO / AEO  ·  SEO  ·  Content Strategy  ·  B2B SaaS  ·  EOR & Employment  ·  Earned Media  ·  Thought Leadership  ·  Lead Generation  ·  Cybersecurity  ·  FinTech  ·  Crypto  · 
Results

The numbers behind the work at Boundless

Earned media in Forbes, Payroll.org, and leading HR publications.

Selected work

Writing that ranks and converts

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Get in touch

Open to conversations now.

If you're hiring for content, let's have a conversation.

Get in touch → Download CV ↓
jameskelly1991@gmail.com LinkedIn ↗